The lumberfolk here at Hatchet Design LLC have decided to take their shop on the road and sow their wild oats on the great plains, tall mountains, and frigid Pacific Oceans of this fair country. We have embarked on a two and a half week excursion into the heartland and out to the opposite coast of our fine shop, working, seeing sights, and experiencing new things to keep us fresh. With an itinerary spanning the entire North American Continent we are sure to encounter many new things and cool ideas. We will post photos and inspiration from the journey here on our blog. STAY TUNED

Here is a little sneak peek at some fresh roasted branding from your very own Lumber-people at hatchet design. Website Launch is happening very soon along with some more collateral coming down the pipe at light speed! Keep your eyes peeled on the horizon for more…

In an attempt to create some friendly competition between those in Orlando’s creative community, Hatchet Design LLC and Raphsodic Cooperative Company are hosting Central Florida’s First Annual Designer Showdown! If you haven’t already been to Raphsodic, you are in for a treat (no pun intended…OK…you’re right. Totally intended). They are pretty dang rad, and vegan friendly to boot! They state in their vision “We will make “community” our cause, and seek to cultivate it,” and they are definitely a bakery of their word. (more…)

Ahhhhh fresh air.

It was so nice to go to North Carolina and take a little break from the usual. Its funny how my perspective has changed of the place I’ve been going to since I was very young. Since getting into the program in college, I see everything through design goggles. Driving through the mountains makes me wonder where the art of the hand-painted sign has gone? I wonder why we’ve lost the creativity that is required of living a country lifestyle. With all of the flashy neon and sell out advertising, it is nice to go to a place where there is no flash required and loyalty is a priority. It is less about having the newest, fanciest product and more about the relationship and experience of actually getting a product that will do the job just fine. Could I get a good greasy breakfast sandwich in Orlando? Yes. Could I go to a local breakfast joint and watch customers interact with such intimacy? No. Not in these here parts. The difference between here and there is the service, the history, the community, and the people. The simplicity I used to know of the country has now become a complex mecca of design and psychology.

(more…)