I know you’ve been waiting all week to see what Hatchet Throwback is going to reveal for the nineties logo. Ohhh the nineties, what a beautiful time. It was a time of light bulb logos and burgundy, furbys and pogs. Tall, skinny serifs and bad brush scripts. Although a LOT of really good work came out of the 90′s (ie David Carson)…a lot of really not so good work appeared, too. We will probably be reusing this style in about 50 years, but for now- for me anyways- its kind of the red-headed step child of the design decades.

Today was take your Jaden to work day, so we put the tiny girl to work. She had her own little space and we assigned her to work on a very important client project. She dominated it, to say the least. The project was a logo for the up and coming “Ninja Pizza Parlor”. She made a sketchbook, researched, sketched, vectored, and colored the logo (with a little help from her Lumberfriends), and this is what she came up with! Read on to see some studio photos of her day at the office…

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Did you even make it to the text down here with that collage of activity at the top? What an awesome awe-inspiring weekend the two members of hatchet design LLC had. Let’s see if I can break it all down for you. (more…)

Can I get a drumroll please?

Hatchet Design LLC, in a desperate attempt to attract consumer attention, is launching their newest form of marketing: the Hatchet Throwback Collection. I know, I know. Its a lot to handle right after lunch on a Friday, but you won’t want to miss out on this – trust me. As part of our newly implemented personal project time, your Lumberfriends have put together a tribute to design through the years…via the Hatchet brand.

No, that’s not a button, its a logo. I know, I clicked on it too.

Kicking off the Throwback Collection is Hatchet 2.0. In thinking of decades past, we actually overlooked the double nought decade. Then we remembered, ten years marks a decade, and there have definitely been ten years in this millennium. Weird, right? For those of you who may not be familiar with this style, Web 2.0 became a web design standard in the 2000′s. Marked by a thick coat of gloss and an intense reflex to click into other’s personal lives, this style has defined the decade as it relates to advances in technology and our newfound online personas.

We know that a good designer never gives away his or her secrets, BUT, for educational purposes, we are sharing the formula for a Web 2.0 logo. Shhh…

Formula for logo: 1. Make a circle. 2. Apply gradient mesh. 3. Overlay transparent circle, offset from original circle. 3. Bevel + Emboss typography.

And there you have it! What about all of those other decades, you say? Well, stay tuned and you’ll find out. Next week has to be one of my favorite periods of design- the 90′s.

Big thanks to my surrogate brother Tim Geary. He sent along some totally radical goodies from one of my favorite nonprofits in existence. Check out Seattle’s version of 826 National. These groups set up excellent themed fictional stores to raise money to teach children creative writing. National site here. So I says to my friend Tim, I says “You gotta check out this place in Seattle my man, they sell space stuff and it’s hilarious!” So he goes and what does he do? Send us the most awesome package of stuff from there. In the shot above you can see our space map poster, our bright red panic button next to our climate modification panel, and the packaging for said button along with an ominous can of dark matter that we are too scared to open. Thanks again ol’ buddy our office just received an icy blast of nerd cool!

If you dare look after the jump for what the panic does when hit…

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Laughed so hard at this… Also sort of sad because its true